Whilst I propose to cover some of the ingredients necessary to start building an audience, the session is intended to create a relaxed and informal space to explore any specific questions and issues you might have.
By sharing with the group everybody can learn and benefit.
*suggest the group be limited to 5 people but am happy to do additional sessions.
This session is intended to outline the following topics, and hopefully provide you with ideas and concepts to make your digital presence more effective.
Suggested itinerary.
- You are your own brand - First contact, how do you greet people?
- How do you want people to perceive you and your business
- Websites - Business card
- Why and how
- Mobile friendly
- The green padlock
- GDPR
- Content
- Call to action
- Contact forms
- Mail Chimp
- Domain specific email addresses
- Downloadable resources
- SEO
- Metadata
- Og data
- website description
- keywords
- localisation (google business page)Search engines - Triangulation between website
- FB page
- YouTube
- Back links and forums
- Consider search questions/phrases increase in spoken searching, Alexa and Siri
- Collaboration and the power of the collective
- Content creation - How and what
- We are all curators
- We all have opinions
- Don’t forget conventional media
I am happy to work one to one if you want to take your brand to the next level - I build web platforms and develop online strategies, please contact me for details guywoodland@icloud.com